Joe Lunn joins Paramount+ as Senior Director of Marketing Strategy & Growth

Paramount+ has appointed Joe Lunn as Senior Director of Marketing Strategy & Growth, adding a marketing leader with experience across strategy, storytelling and media to its team.

In his new role, Joe will be responsible for architecting and executing marketing strategies designed to support the platform's next phase of growth. His remit brings together strategic planning and storytelling, two areas he identifies as closely connected in building effective marketing programs.

A strategy and storytelling-led mandate

Joe's appointment comes as streaming platforms continue to compete for audience attention, engagement and long-term customer value. His role at Paramount+ will focus on developing marketing strategies that connect the platform's offering with audiences while supporting broader growth objectives.

The combination of strategy and storytelling will be central to his approach, reflecting the increasingly integrated role of brand, media and growth marketing within the streaming sector.

Bringing experience from Uber

Joe joins Paramount+ after more than four years at Uber, where he worked alongside marketing and media teams and built experience across strategy, storytelling and media.

Reflecting on his move, Joe thanked his former colleagues at Uber, including Lee Walsh, Lucinda Barlow, Andy Morley and Ally Doube, for making his time with the company both memorable and rewarding.

He also credited Louise Crompton for the opportunity to join Paramount+ and take on the new leadership mandate.

About Paramount+

Paramount+ is a global streaming service offering a range of entertainment from across Paramount's portfolio, including original series, films, live programming and content from its entertainment brands. As competition across global streaming continues to intensify, marketing strategy and growth leadership remain critical to building audience awareness, subscriber engagement and sustainable platform growth.