Jitendra Kumar Joins Hightouch as First Head of Commercial for Advertising

Hightouch has appointed Jitendra Kumar as its first Head of Commercial for Advertising, adding senior advertising and agency partnership experience as the company expands its work around data-driven and agentic marketing.

Jitendra joins Hightouch after 20 years at Google, where he most recently led U.S. agency partnerships for Google Customer Solutions. His new role will focus on building commercial relationships with agencies, brands and advertising platforms that are rethinking how media workflows operate around first-party data.

Bringing Two Decades of Advertising Experience

Jitendra's career at Google gives him extensive experience working across the advertising ecosystem and building relationships with agencies and commercial partners.

At Hightouch, he will bring that experience to a new mandate focused specifically on the advertising market, helping organizations navigate the shift toward media workflows built around data they own.

Building Hightouch's Advertising Commercial Function

As the company's first Head of Commercial for Advertising, Jitendra will have a foundational role in shaping Hightouch's commercial strategy for the sector.

His responsibilities will center on developing relationships across agencies, brands and advertising platforms while helping customers understand how modern data infrastructure can support more connected and efficient media operations.

The appointment also signals Hightouch's growing focus on advertising as an important market for its broader platform strategy.

Data at the Center of Modern Media

Advertising organizations are increasingly looking to bring data, activation and measurement closer together as privacy changes and fragmented media environments make traditional workflows more complex.

Hightouch is positioning its technology around helping organizations activate their own data across business and marketing workflows.

Jitendra's appointment comes as the company develops what it describes as an Agentic Marketing Platform, with advertising workflows positioned as an important part of that vision.

A New Chapter in Commercial Leadership

Jitendra joins Hightouch with the opportunity to apply his deep experience from one of the world's largest advertising and technology ecosystems to a company building a new approach to marketing infrastructure.

His focus on agencies, brands and ad platforms will help Hightouch deepen relationships across the advertising ecosystem while supporting organizations as they rethink how their media operations are powered by owned data.

Looking Ahead

The appointment creates a dedicated commercial leadership role for advertising at Hightouch at a time when AI, first-party data and automation are reshaping how marketing teams operate.

With Jitendra leading the advertising commercial function, Hightouch will look to strengthen its position among agencies, brands and platforms building the next generation of data-driven media workflows.

About Hightouch

Hightouch is a data activation platform that helps companies move and activate data from their warehouses across business and marketing applications. The company is increasingly focused on using AI and automation to help organizations build more connected and intelligent marketing workflows.