Jessica Armstrong Promoted to Chief Marketing Officer at Upwave

Jessica Armstrong has been promoted to Chief Marketing Officer at Upwave, marking a significant milestone in her leadership journey with the company.

Sharing the announcement, Jessica reflected on the experience of helping shape Upwave’s marketing strategy during a transformative period for the industry. She highlighted the challenges, growth, collaboration, and rewarding experiences that have defined the past few years while working alongside the company’s team.

In her new role as CMO, Jessica will continue leading strategic marketing initiatives focused on brand growth, market positioning, and helping organizations better measure and optimize advertising impact. Her promotion reflects Upwave’s continued investment in experienced leadership as the marketing and advertising technology landscape continues to evolve.

The appointment also underscores the growing importance of data-driven marketing leadership in an industry increasingly focused on measurement, performance, and business outcomes.

 

About Upwave:

Upwave is a marketing technology company that helps brands measure and improve brand advertising effectiveness. Its platform provides insights that enable marketers to optimize campaigns, understand consumer impact, and make more informed media investment decisions.