CXO MovesLeadership & Strategy
Jess Tassell Promoted to Chief Operating Officer at Qwilr

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Qwilr has promoted Jess Tassell to Chief Operating Officer, expanding her leadership responsibilities after three and a half years with the company, where she most recently served as Chief Marketing Officer.
The promotion recognizes Jess's broader contribution to Qwilr beyond marketing, including her role as a member of the company's leadership team and her work supporting cross-functional business priorities.
From CMO to COO
Jess joined Qwilr more than three years ago and has served as Chief Marketing Officer, leading the company's marketing organization through its continued growth.
In announcing the promotion, Qwilr highlighted Jess's leadership style, describing her as a leader who combines clarity, urgency and empathy while consistently supporting colleagues across the organization.
Her expanded mandate as COO will bring her closer to the company's broader operating priorities, building on the cross-functional leadership experience she developed as CMO and a member of the leadership team.
A Broader Leadership Mandate
Jess's transition reflects the increasingly cross-functional role senior marketing leaders can play within growing technology companies.
At Qwilr, her ability to work closely with other leaders and contribute beyond her functional remit has been a defining part of her tenure.
The company also highlighted the trust she has earned within the leadership team, with co-founder Dylan describing working with Jess as being similar to having "a third founder."
Looking Ahead
As COO, Jess will take on a broader role in helping Qwilr execute its business priorities and support the company's next phase of growth.
Her move from CMO to COO also marks a significant evolution in her leadership journey, expanding her influence from marketing into the wider operations of the business.
For Qwilr, the appointment represents an internal leadership transition that builds on experience, institutional knowledge and a strong understanding of the company's strategy and culture.
About Qwilr
Qwilr is a business software platform that helps teams create, manage and track digital proposals, quotes and sales documents, enabling businesses to streamline their sales processes and create more engaging buyer experiences.