Jennifer Roach Joins Btwentyfour as Chief Marketing Officer

Jennifer Roach has joined Btwentyfour as Chief Marketing Officer, bringing nearly two decades of B2B SaaS marketing experience to support the company's next phase of growth and international expansion.

Sharing the announcement, Jennifer noted that she was looking for more than just another marketing leadership role. Instead, she sought a company solving a meaningful business challenge, delivering measurable value, and positioned for significant future growth.

That opportunity, she explained, was found at Btwentyfour, a company that has built a strong presence among leading global brands and retailers while remaining relatively unknown outside the industry. As a leading buy-and-sell network, Btwentyfour enables brands and retailers to collaborate more efficiently by standardizing the exchange of critical business data across the value chain.

The company works with major global organizations including Nike, Amazon, Adidas, Zalando, INTERSPORT, Stadium, and L'Oréal, helping streamline collaboration and improve operational efficiency between trading partners.

Jennifer highlighted several factors that attracted her to the role, including the company's mature solution, established customer base, ambitious growth plans, and strong team culture. She also emphasized the significant opportunity to increase market awareness as Btwentyfour continues expanding its international presence.

Her appointment comes at a time when retailers and brands are increasingly investing in digital collaboration, supply chain visibility, and data standardization to improve agility and competitiveness. As businesses continue modernizing operations, platforms that facilitate seamless information exchange are becoming increasingly important across the retail ecosystem.

As Chief Marketing Officer, Jennifer will play a key role in shaping the company's brand strategy, market positioning, customer engagement initiatives, and growth efforts as Btwentyfour enters its next stage of development.

 

About Btwentyfour:

Btwentyfour is a leading buy-and-sell network that enables brands and retailers to collaborate more efficiently through standardized business data exchange. The platform helps organizations streamline communication, improve operational efficiency, and strengthen collaboration across the retail value chain.