CXO MovesLeadership & Strategy
Jenna Loomer Joins Unwell as Director of Integrated Marketing

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Jenna Loomer has joined Unwell as Director of Integrated Marketing. In her new role, she will focus on driving integrated brand experiences, audience engagement strategies, and marketing partnerships as the company continues expanding its presence across media and entertainment.
Sharing the announcement, Jenna highlighted the company’s creative culture, fast-moving environment, and strong emphasis on inclusive storytelling and authentic audience connection. She also expressed excitement about helping brands connect more meaningfully with millennial and Gen Z audiences through innovative marketing initiatives.
With experience working across multiple leading brands and organizations throughout her career, Jenna brings a strong background in integrated marketing, brand strategy, and audience engagement. Her appointment reflects the growing importance of culturally driven marketing leadership as brands increasingly look to build authentic engagement with younger digital-first audiences.
As media consumption patterns continue evolving, organizations are placing greater focus on integrated marketing strategies that combine storytelling, creator ecosystems, partnerships, and community engagement to strengthen brand relevance and audience loyalty.
About Unwell:
Unwell is a female-led media and entertainment company focused on building creator-driven content, audience communities, and culturally relevant experiences for modern digital audiences. The company works with brands and creators to deliver authentic engagement across media, entertainment, and digital platforms.