EY has welcomed Jason Spaulding to lead its Global Product Marketing organization, entrusting him with building an enterprise product marketing capability designed to accelerate innovation, commercialization, and product-led growth across the firm's global business.

Jason joins EY with an accomplished track record of building high-performing marketing organizations and launching transformational business capabilities across the technology and professional services sectors.

Building the Next Generation of Product-Led Services

Throughout his career, Jason has gravitated toward opportunities to build organizations from the ground up. His experience includes establishing the Services Integration Hub's Competitive Wargaming capability at IBM, helping scale the Watson IoT business during its formative years, and creating a modern marketing function at Persistent Systems.

Reflecting on his new role, Jason emphasized that the most rewarding stage of any business is the opportunity to build—transforming vision into scalable, high-performing organizations that create lasting value.

At EY, he will focus on advancing enterprise product capabilities while helping the organization capitalize on the growing shift toward product-led services powered by artificial intelligence.

Driving Enterprise Product Marketing at Global Scale

In his new leadership role, Jason will be responsible for building EY's Global Product Marketing function while leading a team focused on accelerating innovation and driving commercial impact across the firm's product portfolio.

His responsibilities include leading product-level marketing strategy and global go-to-market execution, strengthening enterprise product capabilities, and fostering alignment across Product, Marketing, Sales, Alliances, and Partner organizations.

He will also champion a product-first mindset across the business, helping shape how solutions are developed, positioned, and brought to market for clients worldwide.

AI Reshaping the Services Industry

Jason joins EY at a pivotal moment as artificial intelligence continues to transform the professional services landscape.

With significant investments in technology and AI, organizations are increasingly reimagining how services are delivered, moving toward scalable, productized offerings that combine deep expertise with intelligent automation.

He believes productizing services enables organizations to deliver greater speed, scalability, and AI-driven capabilities while creating stronger, more consistent customer outcomes.

Operating in more than 150 countries, EY continues to invest heavily in technology, AI, and innovation to help clients solve increasingly complex business challenges.

With Jason leading its Global Product Marketing organization, the firm is further strengthening its ability to commercialize enterprise products, accelerate innovation, and build the next generation of AI-enabled professional services.

About EY

EY is one of the world's largest professional services organizations, providing assurance, consulting, strategy, tax, and transaction services to clients across more than 150 countries. Through significant investments in technology and artificial intelligence, EY helps organizations drive transformation, create long-term value, and navigate an increasingly digital business landscape.