Jannicke Valderhaug Appointed Chief Marketing Officer at Optimar

Optimar has appointed Jannicke Valderhaug as Chief Marketing Officer (CMO), reinforcing its commercial leadership team as the company continues to expand its global presence and support growth across the seafood industry.

Jannicke steps into the role following her tenure as Chief Commercial Officer and earlier experience as Marketing Manager within the organization. Her progression through multiple leadership positions reflects Optimar's focus on developing internal talent while strengthening its strategic marketing capabilities.

As CMO, Jannicke will lead the continued development of the Optimar brand and oversee the company's global marketing strategy. Her responsibilities will include enhancing brand visibility, supporting customer engagement initiatives, and aligning marketing efforts with the company's broader commercial objectives.

The appointment comes as Optimar continues to invest in its commercial organization to better serve customers across the global seafood value chain. As companies operating in industrial and food technology sectors increasingly focus on international growth, marketing leadership is playing a larger role in driving market awareness, customer relationships, and business expansion.

Jannicke's appointment forms part of a broader effort to strengthen Optimar's commercial capabilities and position the company for continued growth in global markets. Her combination of commercial, marketing, and industry experience is expected to support the company's ongoing efforts to enhance its market presence and customer engagement.

About Optimar

Optimar is a technology company serving the global seafood industry with automation, processing, and handling solutions designed to improve efficiency, sustainability, and product quality across the seafood value chain. The company supports customers worldwide through technology-driven solutions and industry expertise.