Ivonne Muriel Joins WPP Media as Executive Director, Media Management & Delivery, Latin America

WPP Media has welcomed Ivonne Muriel as Executive Director, Media Management & Delivery, Latin America, marking a significant leadership appointment as the organization continues to strengthen its capabilities across media operations, client delivery, and strategic transformation initiatives throughout the region.

In her new role, Ivonne will help lead media management and delivery functions across Latin America, working closely with teams responsible for investment, media solutions, activation, and client success. Her appointment reflects WPP Media's continued focus on delivering greater value to clients through operational excellence, innovation, and integrated media strategies.

Announcing the move, Ivonne shared her enthusiasm about joining WPP Media and described her first month with the organization as a period filled with learning, collaboration, and meaningful engagement with teams across the region.

She highlighted the opportunity to work alongside talented professionals throughout Latin America and expressed excitement about contributing to a new chapter of transformation within the business. Ivonne emphasized her commitment to helping clients and strategic partners realize greater value through the combined strengths of media investment, activation, and media solutions capabilities.

The appointment comes at a time when media organizations are navigating an increasingly complex landscape shaped by data-driven decision-making, evolving consumer behaviors, artificial intelligence, and the growing demand for measurable business outcomes. Leaders who can successfully align media strategy, operational execution, and client objectives are playing an increasingly important role in helping organizations adapt and grow.

With extensive experience across media management and delivery disciplines, Ivonne brings valuable expertise in building collaborative teams, strengthening partner relationships, and driving execution across diverse markets. Her leadership will support WPP Media's ongoing efforts to deliver integrated solutions that help brands engage audiences more effectively and achieve stronger business results.

As the media industry continues to evolve, organizations are increasingly investing in leaders who can balance transformation, innovation, and operational excellence while maintaining a strong focus on customer and partner value. Ivonne's appointment reflects this broader trend and underscores WPP Media's commitment to developing future-ready media operations across Latin America.

Looking ahead, Ivonne expressed appreciation for the teams and colleagues who have contributed to a positive start in her new role and shared her enthusiasm for the opportunities and achievements that lie ahead.

About WPP Media

WPP Media is the global media collective of WPP, bringing together media expertise, data, technology, and creative capabilities to help brands connect with audiences and drive business growth. The organization supports clients worldwide through integrated media planning, activation, analytics, and transformation services.