Isabella Spragg Joins Vudoo as Global Director of Ad Infrastructure & Partnerships

Vudoo has appointed Isabella Spragg as Global Director of Ad Infrastructure & Partnerships, taking on a newly created role as the Australian commerce technology company expands its global advertising and commerce media capabilities.

Isabella shared the move on LinkedIn, describing Vudoo as an Australian success story with global ambition and highlighting her enthusiasm for working at the intersection of ad tech, commerce media, partnerships and product.

Building Global Ad Infrastructure

In her new role, Isabella will focus on building out Vudoo's global advertising infrastructure and partnership ecosystem as the company scales.

Her mandate brings together technology, commerce and media, with a focus on developing the infrastructure and strategic relationships needed to support Vudoo's growing commerce media business.

The role reflects the increasing convergence of retail, commerce and advertising, as brands and retailers look to connect customer journeys, commerce experiences and media opportunities more effectively.

Expanding the Partnership Ecosystem

Isabella will also work closely with Vudoo's senior leadership team and ecosystem partners to strengthen the company's capabilities across ad technology and commerce media.

Her experience across partnerships and digital advertising positions her to help Vudoo develop the infrastructure required to support its next phase of global growth.

Looking Ahead

Retail media and commerce media continue to evolve as businesses look for new ways to connect content, commerce, data and advertising.

With Isabella joining in this newly created position, Vudoo is strengthening its leadership team as it builds the ad infrastructure and partnerships needed to pursue its global ambitions.

About Vudoo

Vudoo is an Australian commerce technology company focused on connecting content, commerce and customer experiences. Its technology helps businesses create shoppable and interactive digital experiences while enabling new opportunities across commerce and media.