CXO MovesLeadership & Strategy
Instacart Appoints Erin Maslan as Vice President of Global Communications
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Instacart has appointed Erin Maslan as Vice President of Global Communications, strengthening its executive leadership as the company continues expanding its role in the evolving grocery and retail technology landscape.
Erin joins Instacart with extensive experience leading corporate communications for high-growth technology companies. Her appointment comes as the company continues investing in artificial intelligence, retailer partnerships, and digital innovation to transform how consumers discover, shop for, and receive groceries.
Strengthening Instacart's Global Communications Strategy
Announcing the news on LinkedIn, Erin shared her excitement about joining Instacart and praised the company's welcoming culture, collaborative teams, and strong sense of momentum.
In her new role, she will lead Instacart's global communications strategy, working across the business to strengthen trust with consumers, retailers, brands, shoppers, and other key stakeholders.
Erin explained that she has always been drawn to companies transforming the way people live and work, particularly those creating meaningful innovation that deserves a compelling story. That mission, combined with Instacart's continued evolution, made the opportunity especially compelling.
Supporting the Future of Grocery Through Technology and AI
Erin believes Instacart is uniquely positioned to shape the future of grocery and retail through technology, strategic partnerships, artificial intelligence, and continuous innovation.
As AI increasingly influences how consumers search, shop, and interact with retailers, companies are placing greater emphasis on clear and authentic communications that build trust while explaining the value behind emerging technologies.
As Vice President of Global Communications, Erin will help communicate Instacart's vision, product innovation, and long-term strategy while supporting the company's relationships with customers, retail partners, investors, employees, and the broader technology community.
Her appointment reflects the growing strategic importance of communications leaders as organizations navigate rapid technological change and rising expectations around transparency, innovation, and corporate reputation.
Beginning a New Chapter
Before joining Instacart, Erin spent time at DoorDash, where she helped shape communications during a significant period of growth and expansion.
Reflecting on that chapter, she expressed gratitude for the colleagues, mentors, and friendships that influenced her journey, noting that the experiences and lessons she gained will continue to guide her as she begins this new role.
Now at Instacart, Erin joins the company during an important period of growth as digital commerce, AI, and retail technology continue reshaping the grocery industry. Her leadership will play a key role in helping tell Instacart's story while supporting the company's continued innovation and global expansion.
About Instacart
Instacart is a leading grocery technology company that partners with retailers and consumer brands to power online grocery shopping, delivery, pickup, and retail media solutions. Through its technology platform, AI capabilities, and extensive retail partnerships, Instacart helps consumers access groceries more conveniently while enabling retailers to modernize the shopping experience.