Inken Kuhlmann-Rhinow Joins Brevo as Chief Marketing Officer & General Manager Self-Serve

Brevo has appointed Inken Kuhlmann-Rhinow as Chief Marketing Officer and General Manager Self-Serve, entrusting her with a dual leadership role as the company continues to strengthen its position in the customer engagement technology market.

In her new role, Inken will oversee global marketing initiatives while also leading the company's self-serve business segment. The appointment reflects Brevo's strategy of bringing marketing, product experience, and customer growth closer together as businesses increasingly seek integrated engagement solutions.

Inken joins Brevo with significant experience scaling marketing organizations across the SaaS and technology sectors. Prior to joining the company, she served as Chief Marketing Officer at Hays and spent nearly a decade at HubSpot, where she held a variety of regional and international leadership roles that supported the company's expansion across key European markets.

Her career began in digital marketing and social media strategy, providing a foundation that has evolved into a broad leadership profile spanning brand development, customer acquisition, growth strategy, and international business expansion.

The appointment comes as customer engagement platforms continue to evolve in response to changing buyer expectations, advances in artificial intelligence, and growing demand for personalized digital experiences. As a result, organizations are increasingly aligning marketing, product, and customer experience functions to drive growth and improve customer outcomes.

With extensive experience across high-growth technology businesses, Inken is expected to play a key role in supporting Brevo's continued expansion and long-term growth objectives.

About Brevo

Brevo is a customer engagement platform that helps businesses build and manage customer relationships through marketing automation, communication tools, CRM capabilities, and personalized engagement solutions. The company serves organizations worldwide across a range of industries and business sizes.