CXO MovesLeadership & Strategy
IBM Promotes Tuhina Pandey to Vice President, Marketing for Asia Pacific
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IBM has promoted Tuhina Pandey to Vice President, Marketing for Asia Pacific, expanding her leadership responsibilities as the company continues to strengthen customer engagement and business growth across the region.
The promotion reflects IBM's continued investment in regional marketing leadership as organizations across Asia Pacific accelerate AI adoption, digital transformation, and enterprise modernization.
Leading Marketing Across Asia Pacific
Announcing the promotion on LinkedIn, Tuhina described the new role as an exciting opportunity to work at the center of IBM's client agenda.
She shared that the position will involve bringing together the full breadth of IBM's capabilities to help customers solve complex business challenges while working closely with partners to scale impact across the Asia Pacific region.
Reflecting on the significance of the market, Tuhina highlighted Asia Pacific as one of the world's most dynamic regions, defined by diverse cultures, rapidly evolving trends, and a shared ambition for growth and innovation.
Driving Regional Customer Engagement
As Vice President, Marketing for Asia Pacific, Tuhina will lead IBM's regional marketing strategy, collaborating with business leaders, marketing teams, and partners to strengthen customer engagement and accelerate growth across APAC.
Her leadership will focus on delivering integrated marketing initiatives that support IBM's enterprise technology portfolio, helping organizations navigate AI, hybrid cloud, automation, and digital transformation.
Before taking on the regional role, Tuhina thanked her colleagues across India and South Asia, as well as the Bengaluru marketing, communications, and CSR community, for their partnership and support. She also acknowledged the APAC Communications team and expressed her appreciation to Hans, Juhi, and Jen for their trust and confidence.
Looking Ahead
Tuhina's promotion underscores IBM's commitment to experienced leadership as it continues expanding its presence across Asia Pacific.
Her extensive marketing and communications experience positions her to help strengthen IBM's regional brand, deepen customer relationships, and support business growth across one of the company's most strategically important markets.
About IBM
IBM is a global technology company providing solutions across artificial intelligence, hybrid cloud, automation, consulting, cybersecurity, and enterprise software. The company partners with organizations worldwide to help accelerate digital transformation and drive business innovation.