Holly A. Wilde Joins Trackunit as Vice President of Revenue and Platform Marketing

Trackunit has welcomed Holly A. Wilde as Vice President of Revenue and Platform Marketing, marking a significant addition to the company's leadership team as it continues to scale its construction intelligence platform and strengthen its global go-to-market strategy.

In her new role, Holly will lead revenue and platform marketing initiatives designed to accelerate growth, strengthen market positioning, and support the adoption of Trackunit's connected construction ecosystem. The appointment comes at a pivotal stage in the company's evolution as it advances its mission of connecting people, assets, and processes through its IrisX platform, where construction intelligence and artificial intelligence converge.

Announcing the move, Holly shared that she joined Trackunit after careful consideration and identified both the business opportunity and the company's values-driven culture as key factors behind her decision.

She described Trackunit as being at an important inflection point, with a clear mission, an evolving product portfolio, and a growing opportunity to drive meaningful industry transformation. Holly also highlighted her enthusiasm for working alongside Chief Marketing Officer Lærke Ullerup and leading a talented team focused on architecting Trackunit's global go-to-market transition while scaling revenue growth.

Trackunit has established itself as a leading technology provider serving the construction industry across more than 100 countries. Through its combination of hardware, software, connectivity, and data intelligence, the company helps construction organizations improve visibility, productivity, utilization, and decision-making across complex operations.

As industries increasingly embrace digital transformation and AI-powered insights, construction technology is becoming a critical enabler of operational efficiency and business performance. Organizations are seeking integrated platforms that can connect previously fragmented workflows while generating actionable intelligence from equipment, assets, and operational data.

Beyond the business opportunity, Holly emphasized the importance of Trackunit's values and leadership philosophy. She pointed to the organization's focus on compassion, accountability, authentic communication, and long-term thinking as qualities that strongly resonated with her professional approach.

She also expressed appreciation for the collaborative and supportive culture she has experienced since joining the company, noting the opportunity to work alongside a highly capable executive leadership team committed to balancing disciplined execution with strong human connections.

With extensive experience bringing transformative technologies to market, Holly brings a strategic perspective on revenue growth, platform adoption, and global marketing execution. Her leadership is expected to play an important role as Trackunit continues to expand its market presence and strengthen its position as a leader in construction intelligence and connected operations.

As construction organizations increasingly invest in digital solutions, data-driven decision-making, and AI-enabled platforms, Trackunit's continued investment in experienced go-to-market leaders reflects the growing importance of marketing leadership in accelerating industry transformation and customer success.

About Trackunit

Trackunit is a global construction technology company that connects people, assets, and processes through its unified platform, IrisX. Serving customers in more than 100 countries, the company leverages connectivity, data, and artificial intelligence to help construction organizations improve productivity, efficiency, and operational performance while driving industry-wide digital transformation.