CXO MovesLeadership & Strategy
Hennessy Appoints Salome Koubi as Head of Media, Influence & Digital
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Hennessy has appointed Salomé Koubi as Head of Media, Influence & Digital, strengthening its marketing leadership as the luxury spirits brand continues to evolve its digital engagement and brand communications strategy.
In her new role, Salomé will lead Hennessy's media, influencer, and digital initiatives, supporting the brand's efforts to deepen consumer engagement and strengthen its presence across digital channels.
Strengthening Digital and Brand Engagement
Announcing the appointment on LinkedIn, Salomé shared her excitement about joining Hennessy and beginning a new chapter in her career.
As Head of Media, Influence & Digital, she will oversee strategies spanning media planning, influencer partnerships, and digital marketing, helping amplify the brand's storytelling and customer engagement across global markets.
Supporting Hennessy's Marketing Evolution
Salomé joins Hennessy as brands across the luxury and consumer goods sectors continue to invest in digital experiences, creator collaborations, and data-driven marketing to build stronger connections with consumers.
Her appointment reinforces Hennessy's commitment to combining heritage with modern marketing capabilities to enhance brand visibility and audience engagement.
Looking Ahead
With Salomé leading media, influence, and digital, Hennessy continues to strengthen its marketing organization to support brand growth and innovation in an increasingly digital-first landscape.
About Hennessy
Hennessy is one of the world's leading cognac producers and a flagship brand within the LVMH Group. Renowned for its heritage and craftsmanship, the company combines tradition with innovation to deliver premium experiences to consumers around the world.