Heather Johnston Joins &Marketing as Director of Strategic Growth

Heather Johnston has joined &Marketing as Director of Strategic Growth, bringing extensive experience in marketing, business development, and go-to-market strategy to the growing marketing services organization.

The company announced Heather's appointment with enthusiasm, highlighting her deep expertise in helping organizations accelerate growth, strengthen market positioning, and develop effective customer engagement strategies.

Speaking about her new role, Heather shared that one of the aspects she is most excited about is returning to what she describes as her "first love"—marketing and go-to-market strategy. Her passion for helping organizations connect strategy with execution aligns closely with &Marketing's mission of delivering impactful marketing leadership and growth solutions for clients.

As Director of Strategic Growth, Heather will play a key role in supporting business development initiatives, strengthening client relationships, identifying growth opportunities, and helping organizations navigate increasingly competitive markets.

Her appointment comes at a time when companies are placing greater emphasis on strategic marketing, customer acquisition, and revenue growth. Organizations increasingly seek experienced leaders who can combine business development expertise with modern marketing strategies to drive measurable business outcomes.

&Marketing continues to expand its capabilities and leadership team as demand grows for outsourced marketing leadership, strategic consulting, and go-to-market expertise. Johnston's experience and leadership are expected to contribute significantly to the company's continued growth and client success.

Beyond her professional accomplishments, Heather is known for her strong commitment to family and personal growth. She describes her two college-aged sons as her greatest achievement and remains passionate about travel, lifelong learning, and building meaningful professional relationships.

About &Marketing

&Marketing is a modern marketing consultancy that provides strategic marketing leadership, fractional CMO services, demand generation, brand strategy, and go-to-market expertise for growing organizations. The company partners with businesses to help accelerate growth, strengthen customer engagement, and achieve measurable marketing outcomes through experienced leadership and innovative marketing solutions.