HCL Group elevates Nikhil Soni to Head of Brand & Marketing

HCL Group has elevated Nikhil Soni to Head of Brand & Marketing, expanding his responsibilities across the group's brand-building portfolio.

Nikhil's new remit brings together several areas of his work at HCL, including brand, growth, digital, content, experiences and marketing-led platforms. The broader mandate now spans brand, sports, culture, learning and environment.

The move places brand and marketing at the intersection of HCL Group's wider initiatives, bringing multiple platforms and areas of engagement under a more integrated leadership remit.

Bringing Brand and Marketing Together

Nikhil's experience at HCL has covered a range of marketing disciplines, from digital and content to growth and brand-led experiences.

His expanded role brings these areas together under a broader responsibility for how the HCL Group brand is developed and expressed across its portfolio.

For large business groups, brand building extends beyond corporate communications and conventional marketing. It can also involve creating consistent experiences and connecting initiatives across different audiences, platforms and areas of activity.

A Broader Brand-Building Mandate

The Head of Brand & Marketing role spans five key areas: brand, sports, culture, learning and environment.

This scope connects the group's brand identity with initiatives that reach different communities and audiences. It also creates an opportunity to bring greater coherence to how these activities contribute to the wider HCL Group brand.

Nikhil has described the next phase as an opportunity to build on the work already established while shaping the group's future brand direction.

Building on Experience Across Marketing Disciplines

Nikhil's previous work at HCL has included brand development, growth initiatives, digital platforms, content and experiences.

That breadth provides context for his expanded responsibilities, which require a perspective that connects brand strategy with the platforms and initiatives through which audiences engage with the group.

The new remit brings these strands of experience together as he takes on a wider role in shaping HCL Group's brand-building portfolio.

Connecting Culture, Learning and Environment

The inclusion of sports, culture, learning and environment within the mandate reflects the range of areas covered by HCL Group's brand initiatives.

Each provides a different way for the group to engage with audiences, whether through sporting platforms, cultural programmes, learning opportunities or environmental initiatives.

Bringing these areas within a broader brand and marketing remit creates scope for a more connected approach to the group's identity and engagement.

Shaping the Next Chapter of HCL Group's Brand

Nikhil's elevation comes as he takes on responsibility for a wider portfolio of brand-building activities at HCL Group.

His focus will be on building on existing work and shaping the next chapter of the group's brand, drawing on his experience across marketing, digital, content and growth.

The expanded role marks a new phase in his career at HCL and brings a broader range of brand-related initiatives within his remit.

About HCL Group

HCL Group is an Indian-origin global enterprise group with businesses and initiatives spanning technology and other sectors. Its broader ecosystem includes HCLTech and HCL Infosystems, alongside group-level brand and community initiatives.

Source: Nikhil Soni's LinkedIn announcement