CXO MovesLeadership & Strategy
Havas appoints Patrick Affleck as CEO of UK & Ireland Village
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Havas has appointed Patrick Affleck as CEO of its UK & Ireland Village, marking a new chapter in his career after six years with Havas Media Network.
Patrick joined Havas Media Network during the disruption and uncertainty of the COVID-19 pandemic. During his tenure, he was part of the leadership journey that saw the network reshape its operating model and develop a more integrated approach to supporting clients, partners and its people.
Leading the Havas Village
In his new role, Patrick will lead the Havas Village across the UK and Ireland, bringing together capabilities spanning media, creative, public relations, customer experience, production and specialist disciplines.
The Village model is designed to connect these capabilities more closely, enabling clients to access broader expertise while maintaining a more integrated approach to solving business and marketing challenges.
Patrick's appointment comes as marketers face increasing complexity across channels, technology, customer expectations and commercial pressures. His focus will be on helping the Village provide clients with greater clarity, speed and accountability across these challenges.
Building on Six Years at Havas Media Network
Patrick's move builds on his six-year experience within Havas Media Network, where he was involved in the transformation of the network into what he describes as a more progressive and dynamic growth engine for clients, partners and employees.
That experience provides a foundation for his broader remit across the Havas Village, where collaboration between disciplines will be central to the role.
Patrick has emphasised the importance of bringing together different areas of expertise while maintaining an entrepreneurial culture focused on solving client challenges and delivering meaningful results.
A More Connected Agency Model
The Havas Village brings together teams across media, creative, PR, CX, production and specialist capabilities. The model reflects the broader shift within the marketing industry toward more connected agency structures, as clients seek to reduce fragmentation and bring strategy and execution closer together.
For Patrick, the opportunity is to build on this structure while ensuring the different disciplines work collectively around client needs.
His leadership will therefore extend beyond individual agency capabilities, with a focus on creating stronger connections across the Village and maintaining a clear commercial and client-led approach.
Looking Ahead
Patrick described the appointment as the beginning of a new chapter and thanked Yannick Bolloré, Peter Mears and Donna Murphy for the opportunity.
His appointment positions him to lead Havas' UK & Ireland Village through its next phase, with a focus on collaboration, integrated capabilities and helping clients navigate an increasingly complex marketing environment.
About Havas
Havas is a global communications and marketing group operating across creative, media, health and wellness, customer experience and other specialist areas. Its Village model brings together different capabilities within a connected structure designed to support clients across their marketing and communications needs.