CXO MovesLeadership & Strategy
Harry James Takes on Expanded Marketing Leadership at Huel US

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Huel has promoted Harry James to Head of US Marketing, expanding his leadership responsibilities as the company continues to grow its brand and customer presence across the United States.
In his new role, Harry will lead Huel's US marketing strategy, overseeing initiatives designed to strengthen brand awareness, drive customer engagement, and support the company's continued expansion in one of its key growth markets.
Expanding Marketing Leadership
Announcing the promotion on LinkedIn, Harry shared his excitement about stepping into the role of Head of US Marketing, describing it as the next chapter in his journey with Huel.
He also expressed gratitude for the opportunity to work alongside the company's team while helping build and scale the Huel brand across the US market.
Driving Growth in the US Market
As Head of US Marketing, Harry will lead marketing efforts focused on strengthening Huel's market presence, supporting customer acquisition, and advancing brand growth across the United States.
His promotion reflects Huel's continued investment in leadership as the company expands its footprint and builds deeper connections with consumers in a highly competitive nutrition and wellness market.
Looking Ahead
Harry's elevation underscores Huel's commitment to developing internal talent while reinforcing its marketing organization to support the company's long-term growth ambitions in North America.
About Huel
Huel is a global nutrition company offering nutritionally complete meals, ready-to-drink beverages, snacks, and supplements. The brand serves customers across multiple international markets and continues to invest in innovation, sustainability, and digital-first consumer engagement.