CXO MovesLeadership & Strategy

Gearset Appoints Mark Johnston as Chief Marketing Officer

By Ash Kate
Gearset Appoints Mark Johnston as Chief Marketing Officer

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Gearset has appointed Mark Johnston to its leadership team following nearly four and a half years at Matillion, where he held senior leadership responsibilities across sales and marketing and helped shape the company's transition toward an AI-native SaaS business.

Mark shared the move on LinkedIn, reflecting on his time at Matillion and the opportunity to work on the company's Maia strategy, which became the company's fastest-growing product.

From Data Integration to AI-Native SaaS

Mark joined Matillion at a time when cloud data integration was becoming increasingly strategic for organizations modernizing their data infrastructure.

During his tenure, he played a key role in helping the company evolve its product and go-to-market strategy as AI began changing how businesses interact with data.

A significant part of his recent work centered on Maia, Matillion's AI-powered data productivity platform. Mark described the transition to an AI-native SaaS model as one of the most rewarding chapters of his career, helping lead sales and marketing through the company's broader AI transformation.

Bringing Enterprise Experience to Gearset

At Gearset, Mark will work with the leadership team to address the challenges enterprises face as AI and software agents increasingly interact with systems of record such as Salesforce.

Gearset provides a DevOps platform for Salesforce teams, helping organizations manage development, testing, deployment and governance across Salesforce environments.

Mark's experience across enterprise SaaS, data, AI and go-to-market leadership gives him a strong foundation for the company's next phase as it expands the role of AI agents within Salesforce development and delivery.

Building the Next Wave of Salesforce DevOps

Mark highlighted Gearset's approach of combining the discipline of DevOps with AI agents designed to build, manage and control Salesforce delivery processes.

The company's focus is increasingly relevant as enterprises look to adopt AI while maintaining the governance, reliability and control required across critical business systems.

Gearset is also preparing to introduce a new Agent, further expanding its capabilities as Salesforce ecosystems adapt to AI-driven development.

Looking Ahead

For Mark, the move represents another opportunity to work at the intersection of technology, enterprise software and AI while joining a team focused on a significant emerging challenge.

After helping shape Matillion's journey toward AI-native SaaS, he now joins Gearset at a time when enterprise software development is being reshaped by AI agents and the growing need for trusted, governed automation.


About Gearset

Gearset is a Salesforce DevOps platform that helps organizations build, test, deploy and manage Salesforce applications and changes with greater speed, reliability and control. Its platform supports enterprise teams across development, deployment, data management and governance.