Gazal Maheshwari Joins Madison World as Vice President

Madison World has appointed Gazal Maheshwari as Vice President, marking a new chapter in her more than 17-year career across India's media and entertainment industry.

Gazal joins Madison after an extensive career with JioStar, where she worked across television, sports, entertainment, and digital. Reflecting on the move, she described the transition as an opportunity to move from the publisher side of the industry to the agency side and bring her experience into a new context.

Bringing Publisher-Side Experience to Madison

At JioStar, Gazal built businesses, led teams, and worked with brands and clients through significant shifts in the media landscape.

Her experience spans multiple formats and segments of the industry, giving her a broad perspective on how media consumption, digital platforms, sports, entertainment, and advertising continue to evolve.

At Madison World, she will bring that experience to the agency side, offering a different lens on the media ecosystem and the needs of brands and clients.

A New Perspective on Media

Gazal's move comes at a time when the boundaries between publishers, platforms, agencies, and advertisers continue to evolve.

Moving across the industry gives her an opportunity to apply lessons from the publisher side while developing new perspectives through agency-led strategy, client partnerships, and media planning.

She said the transition is driven by a desire to take on new challenges, challenge her existing perspectives, and continue learning within a different part of the media ecosystem.

Looking Ahead

For Gazal, the move represents both a professional transition and an opportunity to build on more than 17 years of experience in a rapidly changing industry.

As she begins her new role at Madison World, her background across television, sports, entertainment, and digital positions her to contribute a broad understanding of the media landscape while working with new teams, clients, and partners.

About Madison World

Madison World is an Indian advertising and media group with businesses spanning media planning and buying, advertising, digital, and other marketing services.