CXO MovesLeadership & Strategy
Fubo Appoints Alisa Bowen as Chief Executive Officer
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Fubo has appointed Alisa Bowen as its Chief Executive Officer, marking a significant leadership milestone as the live TV streaming platform continues to strengthen its position in sports, news, and entertainment streaming.
Bowen succeeds into the role with nearly three decades of leadership experience spanning consumer media, digital operations, and subscription streaming, positioning her to lead Fubo through its next phase of strategic growth.
Bringing Deep Streaming Leadership
Announcing her appointment on LinkedIn, Alisa shared her excitement about joining Fubo and leading the company's vision for the future of live television streaming.
She described Fubo as a leading virtual pay TV platform and expressed her enthusiasm for working alongside the company's leadership and employees to continue enhancing value for both Fubo and Hulu + Live TV subscribers.
Reflecting on her previous chapter, Alisa expressed gratitude to her colleagues and leaders at The Walt Disney Company, where she spent nearly a decade helping launch, scale, and grow some of the world's most recognized streaming platforms.
Most recently, she served as President of Disney+, playing a pivotal role in the platform's global launch, international expansion, and integration with Hulu and ESPN+.
Leading Fubo's Next Phase of Growth
As Chief Executive Officer, Alisa will lead Fubo's overall business strategy with a focus on accelerating go-to-market execution, expanding subscriber growth, strengthening advertiser relationships, and enhancing customer experiences.
Her appointment comes as streaming platforms continue evolving through greater personalization, advertising innovation, AI-powered recommendations, and growing competition for consumer engagement.
With extensive experience building large-scale direct-to-consumer businesses, Alisa brings strategic expertise across subscription growth, digital operations, content distribution, and media transformation.
Looking Ahead
Fubo's appointment of Alisa underscores the company's ambition to accelerate innovation while strengthening its leadership position in the rapidly evolving streaming landscape.
Her proven track record in scaling global streaming platforms positions her to guide Fubo as it continues expanding its offerings for subscribers, advertisers, and partners.
About Fubo
Fubo is a live TV streaming platform offering sports, news, and entertainment programming through a virtual pay television service. The company delivers live and on-demand content to consumers while continuing to expand its digital streaming capabilities and advertising ecosystem.