CXO MovesLeadership & Strategy
Flywire Promotes Jenn O'Donnell to Director, Product Marketing – B2B
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Flywire has promoted Jenn O'Donnell to Director, Product Marketing - B2B, expanding her leadership responsibilities as the company continues growing its global B2B payments business.
After more than six years leading product marketing for Flywire's Higher Education business, Jenn now takes on a broader role focused on supporting the company's rapidly expanding B2B division.
Building on Years of Product Marketing Leadership
Announcing the promotion on LinkedIn, Jenn reflected on her journey at Flywire, describing her time leading product marketing for the Higher Education vertical as both rewarding and transformative.
Throughout her tenure, she partnered with higher education institutions while working closely with cross-functional teams to strengthen Flywire's position in one of its core markets. She credited the experience, along with the support of colleagues and customers, for shaping her professional growth and preparing her for this next leadership opportunity.
Jenn also expressed appreciation to Allison MacLeod and Ryan Frere for their trust and support as she transitions into her new role.
Driving Growth Across Flywire's B2B Business
As Director of Product Marketing – B2B, Jenn will lead product marketing initiatives supporting Flywire's fast-growing business-to-business platform.
Her role will focus on helping bring products to market, strengthening customer engagement, and aligning product strategy with commercial growth objectives. Drawing on both her Flywire experience and her previous product marketing background at LogMeIn, she will work with new customers, partners, and internal teams to support the company's expanding B2B portfolio.
The appointment comes as organizations increasingly modernize payment infrastructure and seek technology platforms that simplify complex global transactions while improving operational efficiency.
Looking Ahead
Reflecting on the transition, Jenn said one of the most rewarding aspects of growing her career at Flywire is the opportunity to continue learning while building on the strong foundation she has developed within the company.
Her promotion reflects Flywire's continued investment in internal leadership development and experienced product marketing professionals who can help drive innovation and long-term business growth.
About Flywire
Flywire is a global payments enablement and software company that helps organizations simplify complex domestic and international payments. Serving industries including education, healthcare, travel, and B2B, Flywire combines payments, software, and data to deliver secure, efficient, and seamless payment experiences worldwide.