Emily Masterton Appointed Global Head of Channel Sales at 8x8

8x8 has appointed Emily Masterton as Global Head of Channel Sales, strengthening its leadership across partner enablement, channel growth, and global ecosystem development.

In the role, Masterton will focus on expanding and supporting 8x8’s global partner network while helping drive collaborative growth opportunities across the company’s communications and customer engagement business.

Her appointment comes as technology companies increasingly prioritize channel partnerships and ecosystem-led growth strategies to scale customer reach and improve market expansion efforts.

Masterton highlighted the importance of trust, collaboration, and long-term partnerships within the channel community, emphasizing the role partners play in helping customers succeed across evolving digital communication environments.

The move also reflects broader trends across enterprise technology and cloud communications, where vendors are investing more heavily in partner-first strategies, enablement programs, and integrated go-to-market ecosystems.

As organizations continue adopting cloud-based communication and customer experience platforms, leadership roles focused on global channel strategy and partner engagement are becoming increasingly important across the industry.

 

About 8x8:

8x8 is a cloud communications and customer engagement platform provider offering unified communications, contact center, voice, video, and customer experience solutions for businesses globally.