Eliza Creedy Smith Promoted to Head of Marketing at Black Sheep Coffee

Black Sheep Coffee has promoted Eliza Creedy Smith to Head of Marketing, marking a new stage in her journey with the growing challenger coffee brand.

Eliza shared the promotion on LinkedIn, describing the opportunity as an exciting next chapter and thanking the team for the trust and opportunity. She also highlighted the contribution of the wider team in shaping Black Sheep Coffee's continued growth.

Leading Global Marketing Strategy

As Head of Marketing, Eliza will lead the company's marketing function as Black Sheep Coffee continues expanding its brand and international footprint.

Her remit will include developing the company's global marketing strategy, strengthening brand guidelines, and refining marketing systems to help teams work more efficiently and move faster.

The role also places a strong focus on supporting the company's physical expansion, with marketing playing a key part in global store openings and the campaigns and activations surrounding them.

Building a Challenger Brand

Black Sheep Coffee has positioned itself as a challenger brand in a competitive coffee market, combining a growing physical store network with a distinctive brand identity.

Eliza's expanded responsibilities will see her work across brand, campaigns, operational systems, and market expansion, bringing these areas together as the company continues to scale.

She will also continue working closely with the marketing team to deliver larger campaigns and activations while maintaining consistency across markets.

Looking Ahead

Eliza's promotion comes at an important stage for Black Sheep Coffee as the company looks to strengthen its global marketing capabilities alongside its store expansion.

With responsibility spanning strategy, brand, systems, store openings, and campaigns, her new role will focus on building a marketing function that can support the company's next phase of growth while continuing to develop its challenger-brand identity.

About Black Sheep Coffee

Black Sheep Coffee is a UK-founded coffee company known for its challenger approach to the coffee market. The brand operates a growing network of coffee shops and continues to expand its presence across international markets.