Elan Lieber Promoted to Senior Director, Growth Marketing & Brand Experience at OLLY PBC

OLLY PBC has promoted Elan Lieber to Senior Director, Growth Marketing & Brand Experience, marking the next step in his career with the wellness brand.

Elan has been part of OLLY PBC's marketing organization, building experience across growth marketing and brand initiatives. His promotion expands his responsibilities across two closely connected areas: driving measurable growth while strengthening the experiences that shape how consumers engage with the OLLY brand.

Expanding Growth Marketing Leadership

As Senior Director, Growth Marketing & Brand Experience, Elan will take on broader responsibility for growth-focused marketing initiatives while continuing to strengthen OLLY's consumer-facing brand experience.

The role brings together performance-driven growth and brand-building, reflecting the increasingly connected nature of acquisition, engagement and consumer loyalty.

Building on His Journey at OLLY

Elan's progression reflects his continued development within OLLY PBC's marketing organization and the experience he has gained working across growth and consumer marketing initiatives.

His understanding of the brand and its audience provides a strong foundation as he takes on a broader leadership mandate.

The promotion also highlights OLLY's focus on developing marketing leadership from within as the company continues to build its consumer presence.

Looking Ahead

As consumer brands balance performance with long-term brand relevance, growth marketing and brand experience are becoming increasingly interconnected.

In his expanded role, Elan will help OLLY PBC continue building its growth engine while creating stronger and more meaningful experiences for consumers.

About OLLY PBC

OLLY PBC is a wellness and nutrition brand focused on making vitamins and supplements approachable through thoughtfully developed products, accessible formats and consumer-friendly experiences. The company has built its presence through product innovation, brand marketing and partnerships focused on everyday wellness.