dentsu promotes Harriet Swinburn to Head of Strategy, Media NSW

dentsu has promoted Harriet Swinburn to Head of Strategy, Media NSW, recognising the impact she has made across the business and adding further strategic leadership to its NSW media operation.

The promotion is part of dentsu's continued investment in building a strong and connected media business in NSW, with Harriet taking on a broader strategic role as the organisation continues to grow.

Expanding Strategic Leadership

In her new role, Harriet will lead strategy across dentsu's Media NSW business, working to strengthen strategic thinking and help teams and clients navigate an increasingly complex media environment.

Her promotion reflects the contribution she has made across the organisation and dentsu's confidence in her ability to take on a broader leadership mandate.

The role places strategy at the centre of dentsu's ongoing efforts to create a more connected media operation, bringing together client needs, market understanding and the capabilities of its teams.

Strengthening the NSW Media Business

Harriet's promotion comes alongside the appointment of Elyse Foley as Managing Director, Media NSW.

The two appointments create complementary leadership responsibilities across dentsu's NSW media business, with Elyse overseeing the broader Media NSW operation and Harriet taking responsibility for its strategic direction.

Together, the leadership changes are intended to support dentsu's people, clients and partners as the business continues to develop its presence and capabilities across NSW.

Harriet Swinburn's Strategic Mandate

As Head of Strategy, Media NSW, Harriet will play an important role in shaping how dentsu approaches client challenges and translates market and consumer insights into effective media strategies.

Her expanded remit comes at a time when media strategy increasingly requires a combination of data, technology, cultural understanding and business insight. Strong strategic leadership will be central to helping clients respond to these changes while delivering measurable business outcomes.

The promotion also highlights dentsu's focus on developing leadership from within its organisation as it builds deeper capabilities across its media business.

About dentsu

dentsu is a global marketing and media network providing services across media, creative, customer experience, data and technology. The company works with brands across markets worldwide.