CXO MovesLeadership & Strategy
dentsu Appoints Alex Horowitz as Global Platform Lead – Amazon
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dentsu has appointed Alex Horowitz as Global Platform Lead – Amazon, reinforcing its global partnership with Amazon as brands continue to increase investments in retail media, commerce, and digital advertising.
The appointment reflects dentsu's continued focus on strengthening strategic platform relationships and delivering innovative solutions that help clients navigate an increasingly connected digital commerce landscape.
Beginning a New Global Leadership Role
Announcing the move on LinkedIn, Alex shared his excitement about joining dentsu and beginning the next chapter of his career.
He described the opportunity as both exciting and humbling, noting that his early conversations with the team stood out for their strong culture of collaboration, ambition, and shared commitment to building something meaningful.
Alex said those interactions reinforced his belief that dentsu offered an environment where he could continue learning, contribute at a global scale, and grow professionally.
Strengthening the Amazon Partnership
As Global Platform Lead – Amazon, Alex will focus on deepening dentsu's strategic relationship with Amazon while helping develop innovative solutions that create greater value for clients worldwide.
His role will involve collaborating across dentsu's global organization while working closely with Amazon to strengthen platform capabilities, expand commerce opportunities, and support clients navigating the evolving retail media ecosystem.
Alex also shared that he looks forward to reconnecting with former colleagues at Amazon while building new relationships across dentsu's international teams.
Looking Ahead
Alex expressed gratitude to Clive, Joanne, and the wider dentsu leadership team for their trust and warm welcome as he begins his new role.
His appointment highlights dentsu's continued investment in platform leadership as brands increasingly look to integrated commerce, retail media, and digital advertising strategies to drive measurable business outcomes.
About dentsu
dentsu is a global marketing and advertising network providing integrated services across media, creative, customer experience, commerce, and technology. The company partners with leading digital platforms to help brands accelerate growth through data-driven marketing, innovation, and connected customer experiences.