Danielle Mills Promoted to Director of Product Marketing at Red Bull

Red Bull has promoted Danielle Mills to Director of Product Marketing, expanding her responsibilities after four years with the company and a progression through multiple product marketing roles.

Danielle shared the career milestone on LinkedIn, marking the latest step in her marketing career with Red Bull.

Growing Through Product Marketing at Red Bull

Danielle joined Red Bull in 2022 as Product Marketing Manager, before moving into the role of Senior Product Marketing Manager in January 2026.

After building several years of experience across product marketing at the company, she has now stepped into the Director role, where she will take on broader responsibility for Red Bull's product marketing efforts.

Her progression reflects a steady expansion of responsibility within the organization and builds on her understanding of Red Bull's products, consumers and marketing ecosystem.

Building on Experience Across Peloton and ESPN

Before joining Red Bull, Danielle spent nearly four years at Peloton Interactive, where she held roles spanning global product marketing, content and instructor marketing.

She began at Peloton as Global Product Marketing Specialist, Bike, later moving into content and instructor marketing roles before becoming Manager, Content & Instructor Marketing.

Earlier in her career, Danielle spent more than two years at ESPN, where she worked in marketing after beginning her career in production.

This combination of product marketing, content, entertainment and sports experience has shaped her career across some of the world's most recognizable consumer brands.

Looking Ahead

Danielle's promotion comes as product marketing continues to play an increasingly important role in connecting product strategy, consumer insights, positioning and commercial growth.

With her progression to Director of Product Marketing, Red Bull is further recognizing an internal marketing leader with experience spanning product, content and consumer-focused brand environments.

For Danielle, the promotion represents another step in a career that has evolved from sports and entertainment marketing into product marketing leadership.

About Red Bull

Red Bull is a global energy drink and consumer brand known for its products, sports partnerships, entertainment properties, events and content-driven marketing. The company operates across markets worldwide and has built a distinctive brand ecosystem around sports, culture, performance and adventure.