Daniel Switzer Joins Major League Baseball as Global Vice President of Marketing

Major League Baseball (MLB) has appointed Daniel Switzer as Global Vice President of Marketing, bringing new marketing leadership to its efforts to strengthen the sport's global brand and deepen connections with fans and partners.

Daniel's mandate comes at a time when sports organizations are increasingly looking beyond traditional audiences to build stronger connections across generations, cultures and international markets.

Driving MLB's Global Marketing Strategy

As Global Vice President of Marketing, Daniel will work with teams across MLB and its international markets to shape marketing initiatives that strengthen the league's global presence.

His focus will include finding new ways to connect fans with baseball while creating opportunities for MLB to deepen relationships with partners and audiences across different markets.

Connecting Fans With the Game

Baseball's ability to bring together generations and communities gives MLB a strong foundation for expanding its cultural and commercial reach.

Daniel's role will involve exploring new creative approaches to how the sport is presented and experienced, while working with teams around the world to develop marketing that reflects the diversity of MLB's global audience.

The opportunity also places greater emphasis on connecting the league's brand with fans beyond the traditional baseball markets.

A Global Creative Mandate

Daniel joins MLB with a mandate that combines global brand building with creative exploration.

Working alongside MLB's marketing teams and broader organization, he will help identify new ways to tell the story of the sport, engage audiences and create experiences that keep baseball relevant to both existing fans and new generations.

Looking Ahead

As baseball continues expanding its international footprint, marketing will play an increasingly important role in connecting the sport with new audiences.

Daniel's appointment adds leadership focused on building those connections while helping MLB shape the next phase of its global marketing strategy.

About Major League Baseball

Major League Baseball is the professional baseball organization comprising the National League and American League. MLB oversees the sport's major league competition, clubs, player development initiatives and global efforts to grow baseball and connect the game with fans worldwide.