CXO MovesLeadership & Strategy
Creo Appoints Cait Marron as Chief Strategy Officer
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Creo, part of Omnicom Media Group, has appointed Cait Marron as Chief Strategy Officer, strengthening its executive leadership as the agency continues to expand its capabilities across creator marketing, influencer strategy, and commerce.
The appointment comes as brands increasingly invest in creator-led marketing strategies that connect creativity, media, and measurable business outcomes.
Leading the Next Chapter of Creator Strategy
Announcing the move on LinkedIn, Cait shared that joining Creo marks an exciting new chapter in her career.
She reflected on first meeting Kevin Blazaitis in 2022, describing his vision for the future of influencer marketing as one of the reasons she was eager to work with the team. With the timing now aligned, she said she looks forward to helping shape the next phase of Creo's growth.
Cait also highlighted the rapid evolution of the creator economy, noting that creators are increasingly becoming the bridge between creativity and commerce. She believes the future will be defined by connected creator ecosystems where strategy, creative, media, and commerce work together to deliver measurable business impact.
Driving Strategic Growth
As Chief Strategy Officer, Cait will help lead Creo's strategic direction while leveraging the broader capabilities, technology, data, and global scale of Omnicom Media Group.
Her leadership will focus on developing integrated creator marketing strategies that help brands strengthen audience engagement, drive commerce, and deliver business growth in an increasingly digital-first landscape.
Before joining Creo, Cait spent several years at Billion Dollar Boy, where she helped scale the agency's Creative Strategy function, contributed to the growth of its U.S. business, and supported multiple industry recognitions for social and influencer marketing excellence.
Looking Ahead
Cait's appointment reflects Creo's continued investment in strategic leadership as the creator economy becomes an increasingly important component of modern marketing.
Her experience across strategy, influencer marketing, and brand growth positions her to help shape innovative solutions for clients while advancing Creo's role within Omnicom Media Group's global marketing ecosystem.
About Creo
Creo, part of Omnicom Media Group, is a creator marketing agency specializing in influencer strategy, creator partnerships, and commerce-driven marketing solutions. The agency combines strategic planning, creative expertise, media capabilities, and data to help brands build meaningful connections with audiences through the creator economy.