Craig Rones Joins ConnectWise as Chief Marketing Officer

ConnectWise has appointed Craig Rones as Chief Marketing Officer, adding marketing leadership as the company continues investing in its platform and supporting the managed service provider community through an increasingly AI-driven technology landscape.

Just days into the role, Craig is taking a listening-first approach, beginning his tenure on the ground at IT Nation Connect ANZ in Sydney, where he is engaging directly with MSP partners and learning more about their priorities, challenges and approach to AI.

Joining a Strong MSP Ecosystem

Craig's decision to join ConnectWise was shaped by the company's long-standing relationship with MSPs and its investment in an AI-native platform.

With more than 25 years of history serving the MSP community, ConnectWise has built a significant partner ecosystem while continuing to evolve its technology offering around automation and AI.

For Craig, the combination of community, product momentum and a focused company culture presented an opportunity to help shape the next stage of the company's marketing strategy.

Building on an Established Foundation

Craig takes over the CMO role following Jamie Hunter, who served as interim CMO since January and established the foundation for the company's marketing organization during the transition.

He will work closely with Manny Rivelo and the ConnectWise leadership team as the company looks to strengthen its market positioning and communicate the value of its evolving platform to MSPs.

His mandate will span brand, customer engagement and market strategy, with a particular focus on connecting ConnectWise's technology investments with the practical needs of its partner community.

Marketing in the AI Era

MSPs are navigating a rapidly changing technology environment in which AI is creating both new opportunities and new operational pressures.

ConnectWise is positioning its AI-native platform around helping partners increase productivity and deliver more with existing teams. This gives Craig an opportunity to build a marketing narrative around a challenge many MSPs face: adopting AI in ways that translate into tangible operational and business outcomes.

Starting With the Customer

Rather than beginning his tenure with an internal strategy exercise, Craig has chosen to spend his first days directly with customers and partners.

His presence at IT Nation Connect ANZ reflects a broader focus on understanding how MSPs are adapting to AI, where they see the greatest opportunities and what support they need from their technology partners.

That customer-first approach is likely to shape Craig's priorities as he develops ConnectWise's marketing strategy for its next phase.

Looking Ahead

Craig joins ConnectWise at a time when AI is reshaping the MSP landscape and changing expectations around automation, productivity and service delivery.

With an established community, continued platform investment and a growing focus on AI, his role will be to help translate that momentum into a stronger market story and deeper engagement with the partners at the center of ConnectWise's business.

About ConnectWise

ConnectWise is a technology platform serving managed service providers, offering solutions across business management, cybersecurity, remote monitoring, automation and other areas of MSP operations. The company works with MSPs globally and continues to expand its platform with AI-driven capabilities.