Courtney Cusack Joins Nintex as Director, Revenue Marketing APAC

Nintex has appointed Courtney Cusack as Director, Revenue Marketing APAC, bringing experienced regional marketing leadership to the workflow automation and process management software company.

Courtney joins Nintex following her tenure as Head of Marketing at FUJIFILM Business Innovation Australia, adding experience across B2B marketing, technology partnerships, and regional growth to her new role.

Her appointment comes as businesses across APAC increasingly look to automation, AI, and process intelligence to improve how work is managed and delivered.

Leading Revenue Marketing Across APAC

As Director, Revenue Marketing APAC, Courtney will focus on supporting Nintex's revenue growth and marketing strategy across the Asia Pacific region.

Her remit will involve connecting marketing activity with commercial priorities, strengthening customer engagement, and supporting the company's growth across diverse APAC markets.

The regional scope of the role reflects the importance of local market understanding as businesses evaluate automation and process management technologies across different industries and operating environments.

A Full-Circle Move to Nintex

Courtney brings an existing relationship with Nintex to her new position, having worked with the company previously from a partner perspective.

Her move therefore represents a full-circle transition from working alongside Nintex to becoming part of its team.

That familiarity provides context for her new mandate as she takes on responsibility for helping build the company's revenue marketing presence across APAC.

Marketing at the Intersection of AI and Automation

Businesses are increasingly reassessing how work gets done as AI and automation become embedded into business processes.

For organisations, the opportunity extends beyond automating individual tasks. Process intelligence and workflow technologies can help identify inefficiencies, connect systems, and redesign processes around changing customer and employee expectations.

Courtney joins Nintex at this intersection, with an opportunity to help communicate the value of these technologies while supporting adoption across APAC.

Building on Nintex's Growth Momentum

Courtney highlighted the company's ambition, pace, and performance as key factors behind her decision to join.

The appointment adds regional marketing leadership at a point when Nintex is focused on expanding its presence in the growing automation and process management market.

Her experience working with technology companies and partners provides a foundation for translating that momentum into stronger regional engagement and revenue opportunities.

Experience From Fujifilm Business Innovation

Before joining Nintex, Courtney led marketing at FUJIFILM Business Innovation Australia.

She described her time with the company as an important chapter in her career, crediting the people, experiences, and lessons gained there as a foundation for her next role.

Her transition to Nintex brings that experience into a software environment focused specifically on workflow automation and process transformation.

Supporting Nintex's APAC Strategy

APAC presents a diverse opportunity for technology companies, with organisations at different stages of digital transformation and automation adoption.

For Nintex, regional revenue marketing will play a role in identifying opportunities, engaging decision-makers, and connecting the company's capabilities with the priorities of businesses across the region.

Courtney's appointment strengthens that focus while adding a leader with prior experience engaging with Nintex from the partner side.

A New Chapter

Courtney described her move as a new chapter and expressed her appreciation for the Nintex leadership team for the opportunity.

Her appointment marks a transition from Fujifilm Business Innovation to a company focused on helping organisations rethink and automate how work gets done.

As Nintex continues building momentum across APAC, Courtney will contribute to the company's regional marketing and growth agenda.

About Nintex

Nintex is a workflow automation and process management software company that helps organisations discover, automate, manage, and optimise business processes. Its platform supports organisations looking to improve operational efficiency and transform how work gets done.