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Convertr Appoints Greg Jordan as Chief Product Officer
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Convertr has appointed Greg Jordan as Chief Product Officer, strengthening its executive leadership team as the company continues expanding its platform for contact data governance, demand generation, and AI-enabled marketing operations.
The appointment comes as organizations increasingly prioritize trusted data, automation, and governance to improve marketing performance and drive more efficient revenue operations.
Joining Convertr to Drive Product Innovation
Announcing the move on LinkedIn, Greg shared his excitement about joining Convertr, highlighting the platform's ability to help organizations manage complex, high-volume data and demand generation programs.
He noted that Convertr delivers significant value by improving control, data quality, and operational efficiency across the workflows that sales and marketing teams depend on every day.
Greg added that the company has a strong foundation to build upon and a significant opportunity for future growth.
Expanding the Platform for AI-Driven Workflows
As Chief Product Officer, Greg will lead Convertr's product strategy, focusing on strengthening the capabilities customers rely on while expanding the platform's role across contact data management and governance.
He also plans to develop products that help organizations operate with greater speed, confidence, and control, enabling stronger pipeline performance as AI and automation continue transforming how data moves across CRM, marketing automation, and revenue workflows.
His leadership will support Convertr's vision of becoming the trusted control point for enterprise contact data across modern go-to-market technology stacks.
Looking Ahead
Greg expressed his enthusiasm about partnering with Emma and the wider Convertr team to strengthen the platform, expand its market reach, and deliver greater value to customers.
His appointment reflects Convertr's continued investment in product innovation as businesses seek more reliable data governance and AI-ready infrastructure to support increasingly sophisticated marketing and revenue operations.
About Convertr
Convertr is a marketing technology company that helps organizations manage, validate, govern, and distribute contact and lead data across CRM, marketing automation, and demand generation platforms. Its solutions enable enterprises to improve data quality, streamline workflows, and maximize the effectiveness of revenue operations through trusted, governed data.