Colin Cherry Joins Clinch as VP of Growth, EMEA

Clinch has appointed Colin Cherry as VP of Growth, EMEA, adding experienced advertising technology leadership as the company expands its presence across the region.

Colin joins Clinch following his time at The Trade Desk, having previously worked at Criteo, where he gained extensive experience across the evolving adtech landscape, including AI, automation, data-driven advertising and omnichannel media.

Driving Growth Across EMEA

As VP of Growth, EMEA, Colin will focus on expanding Clinch's presence across the region and helping brands and agencies adopt its approach to connected, AI-powered advertising.

His remit comes at a time when advertisers are navigating an increasingly fragmented ecosystem spanning data, audiences, creative, media and measurement.

Rather than treating these components as separate workflows, the industry is moving toward more connected systems that can coordinate decisions across the advertising lifecycle.

From Fragmented Execution to Connected Advertising

Colin's experience across The Trade Desk and Criteo has given him a front-row view of how advertising technology has evolved from channel-specific optimization toward increasingly automated and data-driven approaches.

He believes the next phase of this evolution will require advertising systems to connect data, audiences, creative, media, measurement and decisioning so they can work together continuously.

That shift is becoming particularly relevant as AI moves deeper into advertising workflows and begins enabling more autonomous decision-making.

Building Toward AI-Orchestrated Advertising

Clinch's technology is designed to connect different elements of advertising execution, enabling brands and agencies to coordinate data, creative, media and other campaign components through a more unified approach.

For Colin, the opportunity represents the next logical step in advertising's evolution, moving beyond fragmented execution toward intelligent systems capable of orchestrating increasingly complex campaigns.

His focus will be on helping more organizations across EMEA understand and adopt this approach as AI reshapes how advertising is planned, executed and optimized.

Looking Ahead

Colin's appointment comes as the advertising industry enters another period of significant change.

With AI increasingly influencing campaign planning, audience activation, creative development and optimization, the ability to connect these functions could become a key differentiator for brands and agencies.

At Clinch, Colin will work to translate that opportunity into growth across EMEA while helping customers navigate the industry's transition toward more intelligent and connected advertising.

About Clinch

Clinch is an advertising technology company that provides solutions designed to connect data, creative, media and campaign workflows. Its technology helps brands and agencies orchestrate omnichannel advertising and apply automation and AI to improve campaign execution and performance.