CXO MovesLeadership & Strategy
Colgate-Palmolive Promotes Mauri Berman to Head of Amazon Marketing, North America
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Colgate-Palmolive has promoted Mauri Berman to Head of Amazon Marketing for North America, recognizing her decade-long contribution to the company and her expertise across brand marketing, digital commerce, and customer marketing.
The promotion reflects Colgate-Palmolive's continued focus on strengthening its digital commerce capabilities as marketplace ecosystems and retail media become increasingly central to consumer brand growth.
Advancing Digital Commerce Leadership
Announcing the milestone on LinkedIn, Mauri shared that she is stepping into the role with a strong sense of excitement, curiosity, and gratitude.
After spending 10 years with Colgate-Palmolive across multiple marketing disciplines, she described the opportunity as a natural progression in her career. Mauri also emphasized her commitment to bringing a disruptive mindset while empowering teams to innovate and deliver impactful work.
She expressed appreciation to the leaders who encouraged her professional growth and challenged her to think beyond conventional approaches throughout her journey.
Strengthening Amazon Marketing Strategy
As Head of Amazon Marketing, Mauri will lead marketing initiatives across one of Colgate-Palmolive's most important digital commerce channels in North America.
The role comes at a time when consumer goods companies are investing heavily in retail media, marketplace optimization, first-party data strategies, and AI-driven customer engagement. Success on platforms such as Amazon increasingly depends on integrating brand storytelling, performance marketing, data analytics, and shopper insights into a unified commerce strategy.
Mauri's broad experience across brand and customer marketing positions her to help accelerate Colgate-Palmolive's growth within the evolving digital retail landscape.
Looking Ahead
In her new role, Mauri will focus on driving Amazon marketing strategy while helping the company strengthen customer engagement and commercial performance across North America.
Her promotion highlights Colgate-Palmolive's continued investment in digital commerce leadership as brands adapt to the rapidly changing retail and consumer marketing ecosystem.
About Colgate-Palmolive
Colgate-Palmolive is a global consumer products company with leading brands across oral care, personal care, home care, and pet nutrition. Operating in more than 200 countries and territories, the company continues to invest in digital commerce, innovation, and consumer engagement to drive sustainable growth.