Clare Anderton Joins My Expert Midwife as Chief Marketing Officer

My Expert Midwife has appointed Clare Anderton as Chief Marketing Officer, bringing new marketing leadership to the specialist maternity and women's health brand.

Clare shared the news on LinkedIn, describing herself as "over the moon" to be joining the team and highlighting a particularly personal connection with the brand. She said she used My Expert Midwife's products during both of her pregnancies and has long believed in what the company offers.

Growing a Brand She Already Believes In

As Chief Marketing Officer, Clare will focus on helping My Expert Midwife grow the brand and build on its position in the maternity and women's health market.

Her personal experience as a customer gives the appointment an added dimension, with Clare joining not only as a marketing leader but also as someone who has first-hand experience with the brand's products.

She said she is looking forward to getting stuck in alongside the team and helping take the brand to its next stage of growth.

Combining Customer Insight and Marketing Leadership

For consumer brands operating in highly personal categories such as maternity and women's health, trust and relevance are particularly important.

Clare's familiarity with My Expert Midwife's products and her marketing background create an opportunity to bring together customer understanding and brand-building as the company continues to expand.

Her focus will be on translating that customer connection into stronger brand growth and broader reach.

Looking Ahead

Clare joins My Expert Midwife at a time when consumers are increasingly seeking trusted, specialist products and advice throughout pregnancy, birth, and the postnatal journey.

With Clare taking on the CMO role, the company is adding senior marketing leadership to support its continued growth while building on the customer trust that has helped establish the brand.

About My Expert Midwife

My Expert Midwife is a specialist maternity and women's health brand providing products and education designed to support women through pregnancy, birth, and the postnatal period. The company combines expert-led knowledge with products developed around the needs of mothers and families.