Claire Tutill Appointed Head of Product Marketing at Tracksuit

Tracksuit has appointed Claire Tutill as Head of Product Marketing, marking a significant leadership milestone as the company continues to scale its brand-tracking platform and expand its presence across global markets.

Claire steps into the role after spending the past two and a half years building Tracksuit’s product marketing function from the ground up. During that time, she played a key role in establishing how the company communicates product value, supports customer adoption, and connects product innovation with broader business objectives.

As Head of Product Marketing, Claire will lead efforts to further strengthen product positioning, market messaging, and customer engagement strategies. Her responsibilities are expected to span cross-functional collaboration between product, marketing, sales, and customer-facing teams, ensuring that product developments are effectively translated into customer value and market impact.

The appointment comes as SaaS companies increasingly prioritize product marketing as a strategic growth function. As competition intensifies across software markets, organizations are placing greater emphasis on customer-centric storytelling, product differentiation, and go-to-market alignment to drive adoption and long-term retention.

For Tracksuit, the promotion reflects both the maturation of its marketing organization and its continued investment in leadership capable of supporting the company’s next stage of growth. Having established a dedicated product marketing foundation, Claire is positioned to help scale the function as the business expands internationally and introduces new capabilities for marketers seeking better brand measurement and insights.

Her elevation also highlights Tracksuit’s approach to developing internal leadership talent as it builds the infrastructure needed to support a growing global customer base.

About Tracksuit

Tracksuit is a brand-tracking software company that helps marketers measure and understand brand performance through accessible, always-on insights. Founded in New Zealand, the company provides a dashboard-driven platform that enables businesses to track brand health, benchmark performance, and demonstrate the impact of brand-building investments. Tracksuit serves brands across multiple international markets and has expanded rapidly as demand for data-driven brand measurement continues to grow.