CXO MovesLeadership & Strategy
Claire Guenand Promoted to Head of EMEA Field Marketing at Asana
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Asana has promoted Claire Guenand to the role of Head of EMEA Field Marketing, reinforcing the company’s continued investment in regional growth, customer engagement, and market expansion across Europe.
Sharing the update on LinkedIn, Claire expressed excitement about stepping into the expanded leadership role at a time when Asana continues advancing its product and brand initiatives focused on helping teams work with greater clarity, collaboration, and impact.
She also thanked Lucy Barclay and Prachi Gore for their trust and support as she begins this new chapter.
Alongside the announcement, Claire highlighted that Asana is currently hiring for additional field marketing leadership roles across the EMEA region, reflecting the company’s continued momentum and investment in regional marketing capabilities.
As enterprise software companies continue prioritizing customer engagement, localized GTM strategies, and regional field marketing initiatives, leadership roles focused on market expansion and customer experience are becoming increasingly important across the SaaS ecosystem.
About Asana:
Asana is a work management and collaboration platform designed to help teams organize projects, manage workflows, and improve productivity across organizations globally.