Claire Gubian Joins Criteo as Chief of Staff and Transformation, Office of the CEO

Criteo has appointed Claire Gubian as Chief of Staff and Transformation, Office of the CEO, adding a transformation-focused leadership role within the company's executive office.

Claire's new position combines the traditional Chief of Staff remit with responsibility for transformation initiatives, including an AI-focused component, positioning the role at the intersection of executive strategy, organisational change, and technology-driven transformation.

The appointment comes as Criteo continues to evolve its business and technology capabilities in an advertising ecosystem increasingly shaped by artificial intelligence, automation, and changing consumer behaviour.

Connecting Strategy and Transformation

As Chief of Staff and Transformation in the Office of the CEO, Claire will operate closely with Criteo's executive leadership, helping connect strategic priorities with transformation initiatives across the organisation.

The Chief of Staff function typically serves as a central point for executive priorities, cross-functional coordination, and strategic execution. Adding transformation responsibilities broadens the role toward helping translate those priorities into organisational and operational change.

Bringing AI Into the Transformation Agenda

Claire's remit also includes AI transformation, reflecting the growing importance of artificial intelligence to the future of digital advertising and marketing technology.

For Criteo, AI has implications across areas including advertising optimisation, data intelligence, automation, measurement, and how marketers engage with increasingly complex digital ecosystems.

A dedicated transformation role within the Office of the CEO can help ensure AI initiatives are connected to broader business priorities rather than operating as isolated technology programmes.

Supporting Criteo's Next Phase

Criteo operates at the intersection of commerce, media, data, and advertising technology, markets that are undergoing significant change as AI reshapes how brands reach consumers and measure performance.

Claire's combined Chief of Staff and transformation responsibilities position her to help navigate that change at an enterprise level, supporting alignment between leadership priorities and execution.

The role also provides a central perspective across functions as Criteo continues adapting its operating model and capabilities to a rapidly changing technology landscape.

Transformation From the CEO's Office

Placing the role within the Office of the CEO gives transformation a direct connection to executive decision-making and the company's wider strategic direction.

That positioning can help create greater coordination across transformation programmes while ensuring major initiatives remain aligned with Criteo's business objectives.

For Claire, the role represents an opportunity to work across strategy, leadership, and transformation while helping shape the company's response to the next phase of AI-driven change.

About Criteo

Criteo is a commerce media company that provides technology and data-driven solutions designed to help brands and retailers reach consumers and drive measurable commerce outcomes. The company operates across the digital advertising and commerce ecosystem, supporting marketers and commerce businesses globally.