Carrie Craig Promoted to VP of Marketing at Best Buy

Best Buy has promoted Carrie Craig to Vice President of Marketing, expanding her leadership responsibilities across several customer-focused marketing functions.

In her new role, Carrie will lead the company's CRM, Communities, Financial Services Marketing, and Membership Marketing teams, bringing together functions that play a central role in customer engagement, loyalty, and relationship building.

Expanding Marketing Leadership

Carrie's expanded remit places her at the intersection of customer engagement and marketing strategy, with responsibility for teams focused on strengthening how Best Buy connects with and serves its customers.

Her mandate spans CRM and membership marketing, alongside communities and financial services marketing, giving her a broad role in shaping customer experiences across multiple touchpoints.

Building Stronger Customer Relationships

Customer relationships are increasingly shaped by personalized engagement, relevant experiences, and the ability to build connections beyond individual transactions.

Carrie highlighted the opportunity to work alongside a talented team that shares a strong focus on creating great customer experiences and building lasting relationships. Her priorities in the new role will center on bringing these teams together and continuing to strengthen their impact across Best Buy's marketing organization.

Looking Ahead

Carrie's promotion comes as retailers continue to place greater emphasis on customer loyalty, personalized engagement, communities, and connected experiences.

With her expanded responsibilities across CRM, Communities, Financial Services Marketing, and Membership Marketing, Carrie will play a key role in supporting Best Buy's customer-focused marketing strategy.

About Best Buy

Best Buy is a leading retailer of technology products, services, and solutions. The company serves consumers and businesses through its stores, digital platforms, services, and customer-focused technology offerings.