CXO MovesLeadership & Strategy
Business Systems Appoints Kate Farrelly as Head of Marketing
Article content
Business Systems has appointed Kate Farrelly as Head of Marketing, strengthening its marketing leadership as the company continues expanding its presence in the unified communications and business technology market.
The appointment supports the company's continued focus on driving brand awareness, customer engagement, and long-term business growth.
Strengthening Marketing Leadership
Announcing the appointment, Business Systems welcomed Kate to its Business Systems team, highlighting her experience in the distribution channel, where she led marketing strategy and execution across a portfolio of unified communications (UC) technology vendors.
Her background brings extensive expertise in developing integrated marketing strategies, managing campaigns, and supporting business growth across the technology sector.
Driving Brand Awareness and Growth
As Head of Marketing, Kate will lead initiatives focused on increasing awareness of Business Systems among target customers through strategic marketing campaigns and industry events.
She will work closely with the wider leadership team to strengthen the company's market presence while supporting customer engagement and continued commercial growth.
Looking Ahead
Kate's appointment reflects Business Systems' continued investment in strengthening its marketing capabilities as demand grows for modern communications, collaboration, and workplace technology solutions.
Her experience across the UC ecosystem positions her to help elevate the company's brand while supporting its next phase of growth.
About Business Systems
Business Systems is a technology solutions provider specializing in unified communications, contact centre, collaboration, and digital workplace technologies. The company helps organizations modernize business communications through tailored technology solutions and managed services.