Brian DeHaan Joins Marketbridge as Managing Director, Growth and Solutioning

Marketbridge has appointed Brian DeHaan as Managing Director, Growth and Solutioning, adding an experienced commercial and agency-side leader to its leadership team.

In the new role, Brian will work across Marketbridge’s solution and practice teams to bring together the capabilities required to address complex client growth challenges. His mandate spans understanding client businesses, architecting scalable solutions and connecting those solutions to measurable commercial outcomes.

The appointment comes as B2B organizations increasingly look for more integrated approaches to growth. With AI changing how buyers research, evaluate and engage with potential partners, companies are placing greater emphasis on connecting strategy, creativity, technology, data and measurement rather than managing these capabilities in isolation.

Bringing both client and agency perspectives

Brian brings experience from both the enterprise and agency sides of the market.

During his time at Symantec, he held direct revenue accountability, giving him first-hand experience of the challenges involved in driving growth within a global organization. His broader career has also included leadership across strategy, client services, business development, partnerships and marketing.

That combination is particularly relevant to his new mandate at Marketbridge. Having worked from both sides of the client-partner relationship, Brian brings an understanding of the internal alignment required to build support for new initiatives, as well as the execution needed to translate strategy into action.

A cross-functional mandate

At Marketbridge, Brian will work across solution and practice teams to help connect the right capabilities around individual client needs.

The role goes beyond developing individual solutions. It involves understanding the commercial problem first and then determining how Marketbridge’s capabilities can be brought together to address it at scale.

This approach reflects a broader shift in B2B growth, where organizations increasingly expect their partners to connect strategic thinking with execution, technology, data and measurable business results.

For Brian, the opportunity is to bring his experience across revenue, strategy and client leadership into a role focused on building solutions around those connected requirements.

Strengthening Marketbridge’s growth proposition

Brian’s appointment comes as Marketbridge continues to position itself around integrated go-to-market growth. The company works across strategy, AI, creativity, activation, analytics and measurement to help B2B organizations build more connected approaches to growth.

His experience across commercial leadership and agency operations adds another dimension to that model, particularly as clients look for partners capable of understanding business challenges and translating them into practical, scalable solutions.

As Managing Director, Growth and Solutioning, Brian will play a role in connecting those capabilities around the priorities that matter most to Marketbridge’s clients.

About Marketbridge

Marketbridge is a B2B growth company that helps organizations connect strategy, AI, creativity, activation, analytics and measurement across their go-to-market efforts. Its solutions span areas including AI growth, revenue orchestration, growth intelligence, B2B performance measurement and creative and content acceleration.