Bauer Media Group Appoints Amrit Baidwan as CEO of UK Publishing

Bauer Media Group has appointed Amrit Baidwan as CEO of UK Publishing, strengthening its leadership team as the company continues to evolve its publishing business in an increasingly digital and audience-driven media landscape.

The appointment places Amrit at the helm of one of the UK's most influential publishing portfolios, with Bauer Media brands accounting for approximately one in four magazines sold across the country. Her leadership comes at a pivotal moment as publishers balance traditional media strengths with growing opportunities in digital engagement, audience development, and content innovation.

Amrit joined Bauer Media Group in 2025 as General Manager, Digital Publishing UK, where she quickly established herself as a key leader within the organization. Since joining the company, she has played an important role in shaping digital publishing initiatives, audience growth strategies, and operational priorities across the business.

Prior to Bauer Media, Amrit held senior leadership positions at Carwow and Dennis, building extensive experience across digital publishing, audience engagement, media operations, and growth strategy. Her background spans multiple areas of the publishing ecosystem, providing her with a broad perspective on the opportunities and challenges facing modern media organizations.

In announcing the appointment, Bauer Media highlighted Amrit's strong leadership, strategic vision, and significant contributions since joining the company. The organization noted that her experience across the publishing sector and her ability to drive growth make her well-positioned to lead the business through its next stage of development.

As CEO of UK Publishing, Amrit will be responsible for overseeing Bauer Media Publishing UK's operations, driving audience and revenue growth, strengthening the company's portfolio of brands, and helping shape long-term publishing strategy. Her focus will include ensuring the business remains competitive as consumer media consumption habits continue to evolve.

The appointment reflects broader changes across the publishing industry, where media companies are increasingly investing in leaders with expertise in digital transformation, audience development, and multi-platform content strategies. Publishers are continuing to adapt to changing consumer behaviors while seeking new ways to engage audiences and generate sustainable growth.

With her experience spanning both traditional and digital publishing environments, Amrit is well-positioned to guide Bauer Media Publishing UK through its next phase of innovation and expansion.

About Bauer Media Group

Bauer Media Group is a global media business operating across publishing, audio, digital media, and entertainment. The company owns a portfolio of magazines, radio stations, digital brands, and media properties serving millions of consumers across multiple international markets. In the UK, Bauer Media is one of the country's largest magazine publishers, reaching audiences through a diverse portfolio of consumer and specialist brands.