CXO MovesLeadership & Strategy
Barak Turovsky Joins Paramount as EVP & Head of Consumer AI
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Barak Turovsky has joined Paramount as EVP & Head of Consumer AI, stepping into a strategic leadership role focused on AI-driven consumer experiences across Paramount’s global streaming ecosystem.
Sharing the announcement on LinkedIn, Barak highlighted the growing role of AI in reshaping how audiences discover, engage with, and experience content. He described Paramount as uniquely positioned at the intersection of storytelling, technology, and global consumer reach through platforms including Paramount+ and Pluto TV.
Barak brings extensive experience across large-scale AI systems, LLM deployments, personalization technologies, and consumer platform intelligence. Earlier in his career, he worked on major AI and language model initiatives at Google before expanding into broader enterprise and consumer AI ecosystems.
Barak’s appointment reflects Paramount’s continued investment in building world-class AI capabilities as the future of streaming becomes increasingly shaped by intelligent consumer engagement systems.
About Paramount:
Paramount is a global media and entertainment company operating across streaming, television, film, digital media, and content platforms including Paramount+ and Pluto TV.
About Barak Turovsky:
Barak Turovsky is an AI and technology executive with experience across large-scale AI systems, LLMs, consumer platform intelligence, personalization technologies, and enterprise AI innovation.