CXO MovesLeadership & Strategy
Audyence Appoints Veena Vadgama as Vice President of Marketing
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Audyence has appointed Veena Vadgama as Vice President of Marketing, reinforcing its executive leadership as the company continues expanding its B2B lead generation marketplace.
The appointment comes at a time of growing demand from enterprise marketers seeking greater transparency, accountability, and speed in lead generation.
Strengthening Marketing Leadership
Audyence announced that Veena joins the company after spending more than two decades as a B2B marketer, bringing extensive experience and a deep understanding of the challenges faced by modern marketing organizations.
Her appointment reflects Audyence's strategy of strengthening its leadership team as it scales its platform and expands its market presence.
Leading Brand and Demand Generation
As Vice President of Marketing, Veena will oversee the company's global marketing organization, leading brand strategy, demand generation, and marketing operations.
Her leadership will support Audyence's mission of delivering transparent and measurable lead generation while helping marketers integrate audience targeting and pipeline creation more effectively.
The appointment follows the company's recent launch of its native Demandbase integration, enabling marketers to move from account identification to lead generation in as little as 24 hours, and comes shortly after the addition of Mike Farrar as Chief Financial Officer and Chief Operating Officer.
Supporting the Next Phase of Growth
Veena's experience leading enterprise marketing organizations positions her to help Audyence strengthen its brand, accelerate demand generation, and support continued customer growth.
Her appointment underscores the company's ongoing investment in building leadership capabilities that align with the evolving needs of modern B2B marketers.
About Audyence
Audyence is a B2B lead generation marketplace that helps marketers connect with qualified audiences through transparent, measurable, and technology-enabled demand generation solutions. The platform is designed to accelerate pipeline creation while improving visibility and accountability across marketing programs.