Arthur Everett Joins Merkle MENA as Head of CRM

Merkle MENA has appointed Arthur Everett as Head of CRM, further enhancing its customer relationship management capabilities as the agency continues its growth across the Middle East and North Africa region.

Arthur joined the organization earlier this year and has already expressed enthusiasm about being part of a business with a strong growth trajectory, collaborative culture, and a clear commitment to delivering value for clients across the customer experience management (CXM) landscape.

In his new role, Arthur will focus on expanding and strengthening Merkle MENA's CRM operations, helping clients build deeper customer relationships through data-driven engagement strategies, personalization, and lifecycle marketing initiatives.

His appointment reflects the agency's continued investment in customer-centric marketing capabilities as brands increasingly prioritize meaningful and measurable customer experiences. With CRM playing a critical role in modern marketing ecosystems, Everett's leadership is expected to support both client success and business growth.

Looking ahead, he plans to further develop the CRM function throughout 2026 and beyond, contributing to Merkle MENA's broader vision of delivering integrated customer experience solutions across the region.

About Merkle MENA:

Merkle MENA is a leading customer experience management company that helps organizations transform customer engagement through data, technology, analytics, and marketing solutions. The company supports brands in creating personalized and connected experiences across the customer journey.