Anushka Braganza Elevated to Associate Director – Brand Marketing at Razorpay

Anushka Braganza has been elevated to Associate Director – Brand Marketing at Razorpay, marking another milestone in her journey within the company’s brand and marketing organization.

Prior to this promotion, Anushka served as Senior Brand Manager – Payment Gateway and Brand Manager – Payment Gateway at Razorpay, where she played a key role in leading brand strategy, go-to-market initiatives, and payment gateway marketing programs.

Her elevation reflects Razorpay’s continued investment in strengthening brand leadership and customer engagement as digital payments, fintech infrastructure, and financial technology adoption continue accelerating across markets.

Before Razorpay, Anushka worked as Brand Manager at Mobile Premier League (MPL), where she managed brand campaigns and product marketing initiatives focused on consumer engagement and digital growth.

Earlier in her career, she was a founding member and Business Lead at Sideways Consulting, where she worked across brand strategy, communication, UI/UX, and product design initiatives for multiple brands. She also held account management and internship roles at Ogilvy & Mather, building foundational experience across advertising and integrated communications.

Her career journey reflects a strong blend of brand strategy, fintech marketing, digital communications, consumer engagement, and product positioning expertise across startups, consulting environments, and large-scale digital platforms.

As fintech organizations continue competing through customer experience, trust, product differentiation, and digital engagement, brand marketing leadership continues playing an increasingly important role in shaping market perception and growth.

 

About Razorpay:

Razorpay is a financial technology company providing payment infrastructure, banking, and business financial solutions for enterprises, startups, and digital businesses across India and global markets.