Angela Zepeda Joins Lucid Motors as VP, Global Head of Performance Marketing and Marketing Communications

Lucid Motors has appointed Angela Zepeda as Vice President, Global Head of Performance Marketing and Marketing Communications, bringing an experienced marketing leader back to the automotive sector as the electric vehicle company focuses on customer engagement, brand awareness, and commercial momentum.

Angela joins Lucid following a period leading marketing in the technology sector. Her return to automotive brings together experience across technology and automotive marketing as Lucid continues to build its global brand and customer base.

In her new role, Angela will oversee performance marketing and marketing communications globally, with a focus on strengthening customer engagement and supporting Lucid's commercial growth.

Returning to Automotive Marketing

Angela's appointment marks a return to the automotive industry after her recent work in technology.

She described Lucid as a company defined by product excellence, technical ambition, and a clear focus on the customer, making the move an opportunity to return to an industry where product, brand, and customer experience are closely connected.

Her experience across both sectors gives her a perspective on how technology-led marketing approaches can be applied within a rapidly evolving automotive market.

Leading Global Performance Marketing

As Vice President and Global Head of Performance Marketing and Marketing Communications, Angela will be responsible for strengthening Lucid's marketing activities across global markets.

Her remit brings together performance marketing, which focuses on measurable customer acquisition and engagement, with broader marketing communications designed to build brand awareness and strengthen Lucid's market positioning.

The combined mandate places customer engagement and commercial outcomes at the centre of the role.

Strengthening Lucid's Customer Connection

Lucid operates in a competitive electric vehicle market where product differentiation is increasingly accompanied by the need for strong brand recognition and effective customer engagement.

Angela's focus will be on supporting Lucid's efforts to deepen relationships with customers while building greater awareness of the brand and its products.

Her role will connect marketing performance with Lucid's broader commercial objectives as the company looks to build momentum in its next stage of growth.

Marketing at a Critical Stage of Growth

Angela joins Lucid at an important point in the company's development as it continues to expand its vehicle portfolio and global presence.

The company's positioning around technology, design, performance, and customer experience creates a distinctive foundation for its marketing strategy. Turning those product attributes into broader consumer awareness and sustained demand will be an important part of the company's growth agenda.

Angela's appointment adds dedicated senior leadership to that effort, combining performance-oriented marketing with global communications.

Bringing Technology Experience to the EV Market

The movement between technology and automotive is increasingly relevant as vehicles become more software-defined and customer experiences become more digitally connected.

Angela's recent technology-sector experience provides an additional perspective as Lucid develops marketing strategies for a customer base increasingly influenced by digital discovery, online engagement, and technology expectations.

Her return to automotive therefore comes with experience from a broader technology ecosystem that continues to shape the future of mobility.

Supporting Lucid's Next Chapter

Angela thanked Billy Hayes and Silvio Napoli for the opportunity and the Lucid team for its welcome, signalling the start of a new phase focused on helping the company strengthen customer engagement, build brand awareness, and drive commercial momentum.

Her appointment adds marketing leadership at a time when Lucid is working to translate its product and technology strengths into stronger brand visibility and sustained customer demand.

About Lucid Motors

Lucid Motors is an electric vehicle company focused on developing electric vehicles and related technologies, with an emphasis on performance, design, efficiency, and customer experience.