Andrew Rebhun Joins Panera Bread as Chief Marketing Officer

Panera Bread has appointed Andrew Rebhun as Chief Marketing Officer, adding new marketing leadership as the restaurant brand continues to evolve its customer proposition and growth strategy.

Rebhun, who is also known as Andy Rebhun, will lead Panera Bread’s marketing organization and help shape the brand’s approach to customer engagement, brand development and growth.

Leading Panera Bread’s Marketing Strategy

As Chief Marketing Officer, Andrew will oversee the company’s marketing strategy, with responsibility for strengthening Panera Bread’s brand presence and connecting its customer proposition with evolving consumer expectations.

His role comes at a time when restaurant brands are increasingly balancing brand building with digital engagement, customer loyalty, personalized experiences and measurable growth.

Andrew’s marketing leadership will be focused on helping Panera maintain a distinctive position in a competitive restaurant market while continuing to deepen relationships with its customers.

Building the Next Chapter for the Brand

Panera Bread has built its brand around accessible food, convenience and a customer-focused restaurant experience. As consumer behaviors continue to shift, marketing plays an increasingly important role in connecting those fundamentals with new channels, experiences and expectations.

Andrew’s appointment brings dedicated senior marketing leadership to that agenda, with an opportunity to further strengthen how Panera communicates its value proposition across customers and communities.

Looking Ahead

The appointment of Andrew Rebhun as Chief Marketing Officer adds to Panera Bread’s leadership as the company continues working to grow its brand and customer base.

His focus on marketing and brand strategy will be important as Panera navigates an increasingly competitive restaurant landscape and looks for new ways to engage consumers.

About Panera Bread

Panera Bread is a fast-casual restaurant brand known for its bakery-café format and menu spanning soups, salads, sandwiches, bakery items, beverages and other food offerings. The company operates restaurants across the United States and serves customers through its restaurants and digital ordering channels.